As much as our beauty-loving hearts love a full makeup bag, we also love a full wallet. So what’s a beauty lover to do when you crave new products but don’t want to break the bank? Well, it turns out our prayers have been answered! There are a number of new (and some old-school fave) beauty brands catching our attention for their high quality formulas that are highly affordable. Check out the must shop brands below!
essence: This Millennial-centric beauty brand is taking the beauty blogs by storm! With adorable packaging, quality formulas, and super affordable price tags, essence is on our radar as a beauty brand to watch. We’re particularly impressed with the range of products. From high-pigment lipstick to nourishing lip oils and concealers that won’t quit, if you’re looking to stock up on your beauty bag for less, this is one brand that can fill up your vanity without breaking the bank.
What to buy: essence Lash Princess False Lash Effect Mascara ($4.99)
Destined to be a drugstore mascara must-have, Lash Princess is gaining fans left and right. Just a few swipes is all it takes to get serious volume and curl that lasts. Plus, that packaging is a must for aspiring beauty Grammers!
Sinful Colors: Nail lovers probably already own a few Sinful Colors nail shades. The USA-made company produces high-quality polishes that come in just about every color under the sun. And, priced at under $3 per bottle, this is one nail polish brand it’s perfectly acceptable to stock up on. Oh and did we mention they count Kylie Jenner as a collaborator and fan?
Right now we have our eyes on the King Kylie SinfulShine collection in Kryptonite. The emerald green is ideal for adding in a jewel-toned touch this fall.
City Colors: The brand is a must among beauty insiders, but it’s about time everyone hopped on board the City Colors bandwagon. With a variety of product options and some seriously stellar color payoff, this is one budget-friendly brand we are more than happy to stock up on. The packaging might be simple, the quality of the products is stellar.
What to buy: City Color FIG Tastic Eyeshadow Book ($9)
We’ve had our eyes on this fall-themed palette for a while now. With 14 colors to choose from, it’s ideal for day or night. The lighter pink and cream shades are great for highlighting and softening lids, while the deep plums, rich berries, and glistening gold are perfect for creating that fall smoky smize.
What to buy: Real Techniques Miracle Diamond Sponge ($10)
There are a number of stellar brushes from Real Techniques that any beauty lover would consider a necessity in their beauty arsenal. But we’re taken with the brand’s latest launch, a diamond-shaped beauty sponge. Besides being incredibly soft and well, adorable, the shape of it actually perfect for blending foundation into every crease and hard to reach spot.
Catrice Cosmetics: Next time you step into Ulta, check out Catrice Cosmetics. For anyone who adores classic makeup with a modern twist, this European-import is one to keep on your radar. Created for the trend-setting beauty lover, this line contains everything from primer to metallic eyeshadows (which are fantastic FYI!). If there’s one thing we love about this beauty brand, it’s their ability to cover all the beauty basics without being boring in the slightest.
What to buy: Catrice Illuminating Blush ($5.99)
It was quite difficult for us to pick just one Catrice product to dub a must-buy, but this two-tone blush and highlighter combo is a dead ringer for a prestige brand for a fraction of the price. With two different color intensities—a touch of shimmer and a light pearl hue—this compact is perfect for adding a swipe of highlighter to your cheekbones. The subtleness of it is perfect for everyday wear, but you can also build it up to maximize your shine!
ColourPop: With one of the largest cult followings in the biz, ColourPop is a must for any budget beauty lover! Lip lovers will especially appreciate the brand’s selection of lippies, which ranges from matte to satin. But it doesn’t stop there. Eye pigments and glistening highlighters send beauty hoarders coming in droves. And sticking true to its name, the rich pop of color in these products is only one of the reasons makeup lovers stock up on this brand like it’s gold!
What to buy: ColourPop Ultra Satin Lips ($6)
There’s a reason this is one of the top lip glosses on Influenster. It’s that good. With a seriously huge selection of lip colors to choose from, ColourPop has something for the conservative and experimental beauty gal. This particular lip gloss is a must try thanks to its staying power.
Real Techniques: Created by beauty gurus Samantha and Nicola Chapman, Real Techniques is the source for beauty tools. We first heard rumblings of the brand a few years back, and after a few years of playing with the products our selves and being obsessed, the rest of the beauty world is finally catching on to our beauty tool obsession! From elegant brushes to travel kits and beauty sponges, applying your fave products has never been easier, more stylish, and most importantly more affordable.
Milani: A staple in drugstores for years, Milani is always a favorite among beauty lovers. And their new fall releases have us swooning. (An Influenster team member raved their new foundation was as good as any prestige brand!) With new 16-hour matte lip cremes, lash fiber extensions, a foundation and concealer duo, and more hitting shelves this fall, need we convince you further this is a must shop?
What to buy: Milani Conceal + Perfect 2-in-1 Foundation + Concealer ($9.99)
Under eye circles, redness, blemishes, and uneven skin tones don’t stand a chance with this foundation and concealer duo. It’s full coverage, water-resistant, and under $10. Influenster adore how this foundation covers completely and leaves skin completely flawless and ready for photos!
What are you top budget beauty brands to shop? Share with us your faves in the comments!
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